QR codes for coffee roasters, bags and brew guides
A bag of coffee has room for a name and a few tasting words. Customers want to know how to brew it. A code on the bag that opens a short brew guide for this exact coffee makes it taste better at home, and a happy customer reorders.
Roasters release new lots all year. A dynamic code can stay on your bag design while the pages behind it change by season.
This is a dynamic QR code: $3 once, and you can change where it points at any time without reprinting. How that works
What should a coffee bag QR code open?
The page should be about this coffee, not about your whole company.
- Tasting notes and a one-paragraph story of the farm.
- A brew guide for the methods your customers use, with weights and times.
- Roast date, and how long the coffee stays at its best.
- A reorder or subscription button.
Where do QR codes go on a coffee bag?
On the back panel or the side gusset, on a flat, matte area at least 2.5 cm (1 inch) square. Foil-lined bags are shiny, so print the code on a matte label to avoid glare. Test a printed bag under shop lighting.
How can wholesale customers use the same QR code?
Cafes that serve your coffee can put a code on the menu board that opens the story of the beans. It builds your brand in their shop and sends orders back to you.
Use one code for retail bags and another for wholesale so you can compare scan counts.
Example signs
Each example code opens threedollarqrcode.com. Your code can open any page you choose.
Questions
Can I change the page for each new lot?
Yes. Update the page or change the address in your edit link.
Do I need a code per coffee?
One per coffee, or one general page with a menu of guides.
Does it work on foil bags?
Use a matte label and test it.
Cost?
$3 once per code.
Should the code be on the front or back of the bag?
The back or side panel, so the front stays clean.
Can wholesale cafes use the same code?
Yes, or buy a separate one to compare scan counts.
Get a dynamic QR code for $3
Pay once. Pick the page your code opens, print it wherever you need it, and change the page whenever you like.