QR codes for nonprofits and fundraisers
A fundraiser loses people between 'I'd like to help' and typing a web address. A code on the table, the program, or the thank-you card lets someone give while they still feel moved to.
Pay $3 for each code, point it at your donation or sign-up page, and print it wherever you reach supporters.
Fewer steps between interest and a gift
Each extra step costs you supporters: finding the website, locating the donate button, typing amounts. A code opens the donation page directly, ideally with a few preset amounts on the first screen.
It also helps at events where phones are in hand and paper forms are slow to fill in and collect.
Where to place the code
Put it wherever a supporter is already thinking about you.
- On the front of the event table and the banner behind it, at a height people can scan while standing.
- On the event program, next to the line asking for support.
- On thank-you cards, with a line asking for a second gift or volunteer help.
- On community flyers, linked to your next event or volunteer form.
Tell people what the gift does
Put a short sentence beside the code about what a donation pays for, such as 'Your $10 plants three trees.' Supporters give more readily when they can picture the result.
Make the donation page repeat your organization's name and that sentence, so scanners feel they've arrived in the right place.
Follow the rules for collecting funds
Rules for soliciting donations vary by place. Check what your organization needs for events and online giving, and send people to a payment page run by a processor you trust.
Example signs
Each example code opens threedollarqrcode.com. Your code can open any page you choose.
Questions
Can the code take the donation directly?
A code opens a web page, so link it to a donation page from a payment provider you trust.
Will people trust scanning a code?
Print your organization's name and a short line about the cause beside the code, and make sure the page shows the same name.
Can I use different codes for different campaigns?
Yes. Give each campaign its own code and page, so you can see which table or flyer people used.
Make your code for $3
Pay once. Pick the page your code opens and print it wherever you need it.